Today’s commerce professionals are navigating a rapidly evolving landscape—tasked with driving growth, delivering seamless customer experiences, managing omni-channel operations, and maximizing marketing ROI. That’s why it’s essential to continuously sharpen your skills, learn from a community of innovators, and develop a future-ready strategy.
As we enter the fourth decade of modern commerce, one thing is clear: the future is agentic. Powered by AI agents that act on behalf of both merchandisers and consumers, Agentic Commerce is reshaping how experiences are delivered and scaled. At Salesforce Connections, these concepts come to life through hands-on sessions and real-world stories from digital leaders already putting agentic AI to work to boost efficiency, personalization, and growth.
Why Salesforce Connections is a Can’t-Miss Event
Here are the top reasons you need to be in Chicago in June for the commerce event of the year.
1. Discover the Future of Agentic Commerce
Connections is where vision meets execution. As digital commerce transforms through AI, personalization, and real-time data, Connections offers a front-row seat to the technologies that will shape the next decade. You’ll hear directly from Salesforce product leaders, customers, and innovators about where Commerce Cloud is headed and how you can capitalize on new Agentic AI features to propel your commerce business forward.
2. Learn from Brands Paving the Way
Connections isn’t just an educational opportunity—it’s a networking powerhouse. Learn from the world’s most iconic brands. Connect with fellow commerce professionals, systems integrators, and tech partners who understand your challenges and can help solve them. Attend sessions, roundtables, and panel discussions that showcase how companies are building connected, customer-first commerce experiences that scale.
3. Harness the Power of Unified Commerce and Marketing
One of the biggest challenges commerce professionals face today is fragmented data. At Connections we will dive deep into how to unify commerce and marketing, and service data into a single view of the customer using Salesforce’s Customer 360 and Data Cloud. You’ll come away with actionable insights into how to break silos, personalize at scale, and drive conversion through smarter segmentation and automation.
4. Get Hands-On With the Latest Tools
Want to explore AI-powered product recommendations, next-gen storefront design, or headless commerce? At Connections, you don’t just hear about them—you get to try them. The conference includes product demos, hands-on workshops, and one-on-one time with Salesforce experts so you can understand how tools work in practice, not just in theory.
5. Be Inspired by the Innovative Commerce Cloud Roadmap
In a fast-changing market, staying ahead means knowing what’s next. Commerce Cloud roadmap sessions at Connections offer a direct line to product leaders sharing future features, priorities, and long-term vision. Attend these roadmap sessions to go deep into B2C Commerce, B2B Commerce, Order Management and Salesforce Payments. It’s a rare opportunity to align your strategy with where the platform is headed and make more informed decisions about how to scale and invest.
Those are my top reasons, but here’s a bonus one. I mentioned networking before, and it bears repeating that Connections presents so many opportunities to meet the best and brightest in commerce. Get out there, make some lifelong connections, reconnect with old friends, and become part of the Commerce Crew if you haven’t already.
Final Thought
Your time is valuable, and as a Commerce leader, so are the demands on your role. Connections offers you the opportunity to learn about the future of commerce, and return to your team with clarity, confidence, and a renewed sense of what’s possible with Salesforce Commerce Cloud.
P.S. Here are the top sessions I’m getting excited about that I think you should add to your agenda right away:
- Breakout: B2C Commerce Product Roadmap: Win the Digital Experience
- Workshop: Learn How to Launch a B2B Storefront with Agentforce
- Theater session: The Search Box is Evolving Into an Intent Box—Are You Ready?
- Roundtable: Composable Commerce Insights from B2C Customers
Join us at CNX25
Participate in career-changing sessions, workshops, roundtables, and more this June in Chicago at Salesforce Connections 2025.
