As Connections 2025 wraps up, the buzz around Commerce Cloud has been electric. Every summer, Salesforce Connections brings together the brightest minds in commerce and marketing for a few days of learning, networking, and idea sharing. But let’s not forget the fun—there’s plenty of that too! This year’s conference is especially noteworthy as it marks significant advancements in the commerce landscape.
Commerce Cloud Release for Summer ‘25: Elevating the Customer Experience with Unified Commerce
The commerce industry has always been dynamic, evolving from the early days of ecommerce in the late 90s to the rise of software-as-a-service (SaaS), mobile commerce, social commerce, and unified commerce. Today, we’re on the cusp of a new era: agentic commerce. During the Commerce Cloud keynote at Connections, the message was clear: the next decade of commerce will be defined by agentic and unified experiences.
The seamless integration of digital commerce, point-of-sale (POS), and order management systems (OMS) is essential for delivering exceptional customer experiences. Unified commerce enables features like Endless Aisle, Buy Online, Pickup in Store (BOPIS), and Buy Online, Return in Store (BORIS), all while reducing implementation costs.
Unified commerce took center stage, and for good reason. It’s the philosophy and functionality that connects the customer experience with a deeply unified solution across ecommerce, OMS, and POS. This means faster time to value and lower total cost of ownership. Here’s a closer look at how it works:
B2C Commerce: A Modern, Agentic Shopping Experience
B2C Commerce is the flagship product at Commerce Cloud and provides an elevated branded experience and increased conversion rates by leveraging data and AI on the only agent-first commerce platform. Customers can leverage AI automation to boost merchandiser and developer productivity, while personalized digital storefronts enhance customer engagement.
Salesforce Order Management: Connected, Automated
Customers using Order Management lower fulfillment expenses, boost service agent efficiency, and streamline manual processes through intelligent automation. Salesforce Order Management’s automated order routing, real-time omni-channel inventory, and seamless fulfillment capabilities ensure customers can scale efficiently.
Modern Point of Sale: Unifies the In-Store Shopping Journey
With Retail Cloud Point of Sale, brands can recreate the personalization of online shopping in-store by uniting digital and store transactions with a mobile-first POS and real-time inventory and shopper data.
These three components work together to create a connected experience for both retailers and consumers, ensuring efficiency and optimal business results through shared real-time data, scalability, and the power of Agentforce.
More Commerce Cloud Announcements at Connections
At the keynote, Salesforce announced accelerated investment in B2C Commerce, focusing on even more agentic innovation to power the shopping journey, along with market-leading enhancements to the composable storefront, merchandising efficiency tools, and Data Cloud personalization.
New Innovation Across the Commerce Cloud Portfolio
- B2C Commerce: Enhanced composable storefront developer tooling, engagement event triggers in Data Cloud for real-time personalization, granular replication, and native hybrid authentication.
- Agentforce for Guided Shopping: New skills for product discovery and checkout on B2C Commerce.
- B2B Commerce: Digital subscriptions with Revenue Cloud, bundles, and buyer group extensibility for custom pricing, entitlements, and promotions.
Explore More
Learn more about the latest innovations from Commerce Cloud. We’re excited to see what the future holds and are here to help you every step of the way.
