Since launching Marketing Cloud Growth and Advanced Editions last spring, we’ve been expanding access worldwide with data residency and channel support. In 2024, we launched Growth and Advanced Editions in North America, Asia/Middle East and Latin America, allowing these customers to take full advantage of Marketing Cloud on the Salesforce platform. This includes using one data set and one workflow across marketing, sales, service and commerce teams, as well Agentforce to save time and power marketing with data from across the Salesforce platform.
This spring, we’ve continued to expand access to Marketing Cloud on the Salesforce platform by bringing access to additional regions, enabling additional channels, and making it easier to create automated cross-departmental journeys that address the needs of global customers..
Here’s a look at how the product has evolved:
Which regions can access Marketing Cloud Growth and Advanced?
So far in 2025, we have launched Marketing Cloud Growth and Advanced Editions (and Data Cloud) in five new regions, with a focus on enabling local and regional data residency:
- São Paulo – enabling Brazil
- Zurich – enabling Switzerland
- Tokyo – enabling Japan, Pakistan, Thailand, Taiwan, Vietnam, Philippines, and South Korea
- Sydney – enabling Australia and New Zealand
- Singapore
Data residency is the practice of storing and processing data within a specific geographic region. Storing data locally enhances security and helps companies stay compliant with local laws and regulations.
Additional regions, including those in ASEAN, will follow in the first half of this year.
How Marketing Cloud Growth and Advanced are expanding across channels
We have also focused on channel expansion for these products. We now support native WhatsApp messaging in Marketing Cloud Growth and Advanced. These customers can purchase WhatsApp as an add-on (similar to SMS). In Marketing Cloud Advanced Edition, customers can also use Unified Conversations for WhatsApp to turn promotional marketing messages into two-way conversations between a customer and service agents.
WhatsApp is a critical channel of customer communication for businesses around the globe, and we are excited to bring this to Growth and Advanced Editions.
Marketers can take advantage of improved cross-departmental journeys
Last but not least, we are making it easier for marketers to trigger automated outreach in Flow based on commerce interactions. In the February ’25 release, we launched Out of the Box Events, which allow marketers to trigger journeys in Flow based on commerce interactions, including abandoned carts. Marketers can also trigger journeys based on key marketing interactions, such as SMS and WhatsApp subscriptions, email opens, link clicks, form submissions, and more.These events help marketers connect to customer engagement in the moment with relevant, personalized messages easier than ever before.
We are constantly looking for ways to improve our products and help marketers reach customers in new ways (and work better across teams). As always, we welcome any feedback you have. And stay tuned for more innovations in the months ahead!
See the products in action
Learn how Marketing Cloud Advanced and Growth Editions can help your business connect with customers in new – and powerful – ways.
