When Neha Singh joined Salesforce as a Territory Account Executive, she wasn’t new to sales. With over a decade of experience in SaaS and consultative selling, she knew her way around a deal. What she didn’t expect was just how fast, deep, and dynamic the Salesforce ecosystem would be.
And for those just stepping into this world, she’s got a few lessons to make that learning curve a little less daunting — and a lot more meaningful.
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The starter kit: Advice for new tech sellers
If you asked Neha what she wishes every new tech seller knew she’d say it’s not about having all the answers on day one. It’s about how you show up, stay curious, and keep learning as you go.
Here’s her take on what really helps:
1. Stay curious — it’s your biggest edge
Salesforce moves fast — and so do the industries its customers operate in. For Neha, curiosity isn’t just helpful, it’s essential.
That mindset paid off big when a retail client, unhappy with past experiences, seemed completely closed off.
Instead of pushing harder, Neha and her team took a detour — they became customers.
They visited stores, browsed the website, tested the experience end-to-end. Armed with real insights, they walked into the next meeting and flipped the script. A 30-minute slot turned into a two-hour conversation with the C-suite — because they weren’t just selling anymore, they were speaking the customer’s language.
2. Know your customer, know your value
Credibility gaps — especially as a woman in traditional industries like manufacturing, construction, and oil — are real. Neha’s strategy to bridge them? Deep, thoughtful preparation.
“Make sure you know your customer — their business, their challenges, their growth plans,” she said.
“And you need to know your own solution really well, especially the value that you bring into their ecosystem.”
This kind of preparation, she explained, gives her the clarity and confidence to lead conversations, no matter who’s on the other side of the table.
3. Don’t disqualify yourself before you’ve even started
“A lot of times, people who don’t have a background in technology probably wonder if this is the right place for them,” she said. “But I always tell them, don’t count yourself out before you’ve even started.”
She speaks from experience. Neha’s background is in commerce — not technology. And yet, 13 years into tech sales, she’s thriving. That’s because Salesforce isn’t just looking for technical experts. It’s looking for people who are curious, who love solving problems, who want to build long-term relationships with customers, and who care about doing meaningful work.
4. Find your style — and forget the one-size-fits-all advice
Not every successful salesperson fits the same mold — and Neha’s living proof. Her style is rooted in empathy and patience — she’s more about listening and building trust than rushing to close.
That mindset made all the difference when she took over a challenging account. The client was hesitant to re-engage — conversations had stalled, and trust needed rebuilding. But Neha didn’t lead with a pitch. She came in with questions and patience.
She mapped concerns, noticed what wasn’t being said, and paid close attention to what the relationship really needed. For her, it wasn’t about selling anything, it was about showing the customer that she was in it for the long haul. And that steady, people-first approach laid the groundwork for a long-term partnership.
“It took time,” she added, “but it was worth it. We weren’t just vendors anymore — we were partners.”
5. Let AI do the heavy lifting
For new sellers, the learning curve can feel steep. Neha’s advice? Don’t do it all yourself — let tools like Agentforce help.
“Agentforce flattens that curve,” she said. “It summarizes your account history, preps you for meetings, calls out red flags — all in seconds.”
Instead of spending hours digging through notes, she now uses Agentforce to prep for account reviews, draft emails, and surface insights fast. “It frees up your time,” she added, “so you can focus on building relationships — the part only you can do.”
Bonus point: Finding a place that backs you
Neha’s advice is simple — trust yourself, find your voice, and build your own style. But it also helps to be in a place that backs you while you do it.
At Salesforce, she’s seen firsthand how women are supported, empowered, and set up to succeed. “You see women leading at every level,” she said. With programs like Trailblazing Women, Return to Work, and the Salesforce Women’s Network, she’s found not just inspiration — but community.
Ready to begin your story?
Inspired by Neha’s journey? If you’re curious, empathetic, and ready to solve real problems — there’s a place for you here. Explore careers at Salesforce and apply today!
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