The world is changing fast, and so is the way businesses grow. A marketing tactic that worked last year might be outdated today. But keeping up with new strategies, tools, and trends can be overwhelming when you’re running a small and medium-sized business (SMB). Webinars help you stay ahead. Get updates on trends, insights from industry leaders, and strategies that keep your business competitive.
We’ve learned that the most successful entrepreneurs have one thing in common. They never stop learning. Learning doesn’t have to mean reading endless articles or figuring things out the hard way.
Free webinars offer something different. They bring expert insights straight to you, breaking down complex ideas into practical strategies. Listen, learn, and adapt without spending a fortune or stepping away from your work. In this guide, we’ve rounded up the best free webinars to help you grow your business with confidence.
What you’ll learn:
How free webinars can benefit small business owners
If you’re not familiar, a webinar is an online seminar where experts share insights and strategies on a specific topic. It’s like a virtual workshop you can join from anywhere to learn and grow your skills. It’s interactive (often free) and a great way to gain valuable knowledge without leaving your desk.
Business owners, marketers, and finance experts who have already solved hard challenges share their insights in webinars. They talk about real experiences. What mistakes to avoid, what strategies actually work, and how to make smarter decisions. Learning from them saves you time and helps you grow faster.
The best part? You don’t need to press pause on your business to learn. Watching a webinar takes less effort than reading a 300-page book or attending a conference. It fits into your schedule, whether you watch live or catch a replay later. You can listen while working, take notes on key points, and apply what you learn the same day. It’s one of the easiest ways to upgrade your business knowledge without spending a single dollar.
Tips for making the most of free webinars
Free webinars are packed with insights, but just showing up isn’t enough. With the right approach, you can walk away with real, actionable takeaways that help you grow your business. Here’s how to make the most of every session.
- Set your goals: Before each webinar, decide what you want to learn. Are you looking for marketing strategies? Sales automation tips? A clear goal helps you stay focused and get the most out of the session.
- Take notes with purpose: Jot down key takeaways and action items — not everything you hear. Focus on what you can apply to your business right away.
- Check out the resources: Most webinars share extra materials like guides, templates, or case studies. Download them. They often contain useful insights you might have missed during the session.
- Follow-up: If the speakers share their LinkedIn or email, connect with them. If there’s a free trial or demo offered, try it out while the information is fresh. The sooner you act, the more value you get.
Let’s dig into some free webinars that we pulled from the Salesforce archives to share with small business owners everywhere. From selling online to getting your data ready for AI — these webinars have it all. And this is just the tip of the iceberg. Visit Salesforce Webinars to find hundreds more. Here we go.
Top free webinars for small business owners
This is a curated list of webinars that we hand chose just for you. We hope you enjoy these webinars — we found that they matter to every small business out there, and we want you to succeed.
1. Get AI-Ready: Build a solid foundation for AI in your small business
Featured speakers: Florence Cheung, Director, Product Management, Salesforce and Zia Hasheem, Sr. Product Marketing Manager, Salesforce
Webinar: Get AI-Ready: Build a solid foundation for AI in your small business
Artificial intelligence (AI) can do incredible things for your business. But AI isn’t magic. It relies on data to be effective. If your business data is scattered across different tools, AI won’t work to its full potential. That’s why the first step to using AI isn’t just picking the right tool. You have to make sure all your customer data is connected in one place. And the easiest way to do that? A solid customer relationship management (CRM) solution built for small businesses.
In this webinar, Salesforce experts Florence Cheung and Zia Hasheem explain how to get your business AI-ready with the right CRM. You’ll learn what “AI-ready” really means and why a deeply unified platform (like a CRM) is the best place to start. They’ll also cover how AI-powered tools can automate daily tasks and deliver better customer experiences without requiring a huge budget or technical expertise. Here’s what you’ll take away from this webinar.
- Learn how to set up a CRM that brings all your customer and business data together in one place.
- See how AI-powered insights can help you make faster, smarter decisions.
- Discover how AI can automate daily tasks so you can focus on growth.
- Find out how small businesses are already using AI to boost productivity and improve customer service.
- Get a step-by-step guide on making your CRM AI-ready without extra complexity.
If you’re wondering how to make AI work for your small business today, this session has the answers.
2. Unlocking Growth: AI and Tech Strategies for SMB Success in 2025
Featured speakers: Nicole Watson, Director SMB Product Marketing, Salesforce and Sarah Grace Walker, Senior Account Solution Engineer, Salesforce
Webinar: Unlocking Growth: AI and Tech Strategies for SMB Success in 2025
Growing a small business has never been easy, but today’s challenges are different. Customer expectations are rising and competition is fierce. Technology is evolving faster, too. To stay ahead, you need the right tools. AI and automation can help you streamline operations and uncover new growth opportunities. But the real challenge? Knowing where to invest your time and budget. That’s why understanding the latest SMB trends is crucial. It helps you make informed decisions and future-proof your business.
In this free Salesforce webinar, industry experts Nicole Watson and Sarah Grace Walker will break down the biggest takeaways from the 6th Edition Small and Medium Business Trends Report. You’ll learn where growing SMBs are investing their tech budgets and how AI is making a real impact. You’ll also get insights into what strategies can help you scale efficiently. Here’s what you’ll take away:
- The biggest challenges SMBs are facing today and how to tackle them.
- How smart tech investments can fuel your business growth.
- Real ways AI can help you save time, cut costs, and scale faster.
- Practical strategies you can apply right away to stay competitive.
If you’re just starting out or looking to level up, this session will give you practical insights to drive success in 2025.
3. How Small and Growing Businesses Can Boost Sales with AI
Featured speakers: TJ Wynn, Director, Product Marketing, Salesforce and Chandler Cotten, Solution Engineer, Salesforce
Webinar: How Small and Growing Businesses Can Boost Sales with AI
Sales teams today are drowning in tasks that pull them away from closing deals. Your team spends hours sorting through leads and trying to predict which deals will land. Meanwhile, managers struggle to coach their teams effectively without clear data. The good news? AI takes the hassle out of manual tasks and helps you make informed decisions that drive business growth.
In this on-demand webinar, Salesforce experts TJ Wynn and Chandler Cotten break down how AI-powered tools like Sales Cloud help sales teams work faster and sell more. You’ll see how AI finds the best leads and automates manual tasks so your team can focus on closing deals. Here’s what you’ll gain from the session:
- How to identify and prioritize the highest-value leads and opportunities.
- Ways to speed up sales rep onboarding and improve coaching with AI insights.
- How to automate repetitive tasks so your team can focus on selling.
- Practical AI-driven strategies to increase win rates and forecast more accurately.
Whether you’re a small business trying to grow or an established company looking to fine-tune your sales process, this session will give you actionable strategies to close more deals, faster.
4. How to Deliver Connected Customer Experiences for Small Business
Featured speakers: Alana Cutler, Product Management Director, Salesforce Starter, Salesforce and Zia Hasheem, Sr. Product Marketing Manager, Salesforce
Webinar: How to Deliver Connected Customer Experiences for Small Business
Great customer experiences don’t happen by accident. They’re built with the right tools. Customers expect every interaction to be smooth, whether they’re asking a question, making a purchase, or reaching out for support. But if your data is scattered across different systems, it’s hard to keep up. A small business CRM gives you the solid foundation you need to make smarter, data-driven decisions.
This free webinar shows you exactly how to do that. The speakers break down how a unified AI CRM helps you connect your sales, service, marketing, commerce, and productivity in one place. You’ll learn how to find new customers, close deals faster, and even set up a digital storefront — all without needing a tech team. Here’s what you’ll take away:
- A simple way to get started with a CRM and onboard quickly.
- How to find and win more customers with built-in sales and service tools.
- Steps to launch an online store and unlock new revenue streams.
- How to track your business performance with easy-to-use reports.
If you’re looking for practical ways to grow your business and improve customer relationships, this session is for you.
5. Supercharge Your CRM for Free: Unlock the Power of Foundations and Agentforce
Featured speakers: Allison Burnett, Product Management Director, Salesforce and Carl Gayle, Senior Manager, Product Marketing, Salesforce
Webinar: Supercharge Your CRM for Free: Unlock the Power of Foundations and Agentforce
Your CRM should work for you, not the other way around. But too often, businesses struggle to get the most out of their systems. Maybe your sales team is overwhelmed with too many tools or your service reps don’t have the full picture of a customer. Without the right foundation, it’s tough to deliver the seamless, personalized experiences your customers expect. But Salesforce offers built-in tools that can streamline your processes and help your teams work more efficiently.
In this webinar, Salesforce experts will walk you through Foundations and Agentforce, two tools that take your CRM to the next level. You’ll get a step-by-step guide on how to activate these tools, plus real-world examples of how they can help your business grow. Here’s what you’ll walk away with:
- A clear understanding of how Foundations connects your sales, service, marketing, and commerce teams
- How to use Agentforce to automate tasks and make customer interactions more efficient
If you’re looking to maximize Salesforce’s potential and boost productivity — all without spending more — this webinar is for you.
6. How Stronger Sales & Marketing Alignment Fuels Growth
Featured speakers: Brendan Kamm, Co-Founder & CEO, Thnks, Kyall Mai, Senior Vice President & Chief Innovation Officer, Esquire Bank, TJ Wynn, Director, Product Marketing, Salesforce, and Holly Jackson, Director, Product Marketing, Salesforce
Webinar: How Stronger Sales & Marketing Alignment Fuels Growth
Sales and marketing often feel like they’re speaking different languages. Sales wants better leads. Marketing wants to know what’s working. And both teams need to drive revenue fast. But when these two aren’t aligned, growth slows down.
This webinar brings you real-world insights from leaders who’ve successfully bridged the gap between sales and marketing. Brendan Kamm, CEO of Thnks, and Kyall Mai, SVP & Chief Innovation Officer at Esquire Bank, share how their companies transformed their approach by using Salesforce. You’ll learn how to unify data and create a seamless sales and marketing process that drives results. Plus, you’ll see a live demo of Salesforce in action — so you can apply these strategies to your own business right away. Here’s what you’ll take away:
What can your small business do with marketing automation on
Salesforce CRM?
- How syncing sales and marketing helps you close more deals and grow revenue.
- Why reliable data lets your team focus on what works instead of making guesses.
If you’re looking to turn more leads into customers and build a stronger sales pipeline, this session will give you the insights and tools to make it happen.
7. Success Tips to Help SMBs Find, Win, and Keep Customers
Featured speakers: Andra Hanson, Director, Product Marketing, Salesforce, Christina Hastings, Senior Manager, Product Marketing, Salesforce, Matt Czarny, Lead Solution Engineer, Salesforce, and Claire Burdette, Solution Engineer, Salesforce
Webinar: Success Tips to Help SMBs Find, Win, and Keep Customers
Finding customers is hard. Keeping them? Even harder. As a growing business, you’re handling sales, marketing, and customer service all at once. It’s a lot. You can’t afford slow processes or missed chances and losing customers along the way. You need better ways to close deals faster and keep customers happy — without overloading yourself or your team.
In this on-demand webinar, Salesforce experts break down exactly how your small business can sell and serve customers better. You’ll learn how top SMBs use technology to deliver fast, personalized customer service that builds long-term loyalty. Here’s what you’ll take away from this session:
- How to prioritize and route leads effectively.
- Ways to automate prospecting and keep your pipeline full.
- Tips to improve forecasting and manage your sales pipeline with confidence.
- Strategies to solve customer issues quickly and keep them coming back.
If you want to improve your sales process or build stronger customer relationships, this session will give you practical steps to help your business grow more efficiently.
8. Start Selling Online with Storefronts in Starter, Pro, and Foundations
Featured speakers: Alana Cutler, Product Management Director, Salesforce Starter Suite, Salesforce and Zia Hasheem, Sr. Product Marketing Manager, Salesforce
Webinar: Start Selling Online with Storefronts in Starter, Pro, and Foundations
Selling online isn’t just about having a website. You have to create a space where customers can easily find what they need and complete their purchases without frustration. But setting up a store has its own set of challenges. You need to figure out the right tools and make sure everything runs smoothly. It doesn’t have to be complicated. With the right platform, you can launch your store quickly and start selling without getting stuck in the details.
This webinar walks you through exactly that. Salesforce experts, Zia Hasheem and Alana Cutler, break down how you can quickly set up and manage an online store using Salesforce Starter Suite, Pro Suite, and Foundations.
Start selling online with Starter Suite
Set up your digital storefront, engage customers, and sell more using a commerce-ready platform with integrated tools for every sale.
They show you how to personalize your digital storefront, streamline operations. Here’s what you’ll take away from the webinar.
- Set up your online store easily with built-in tools that guide you through branding, adding products, and configuring payments.
- Manage your storefront easily with features that simplify inventory, taxes, shipping, and promotions.
- Optimize sales using data-driven insights to understand customer behavior and boost revenue.
- Improve customer experience by integrating sales, service, and marketing into one seamless platform.
- Watch a hands-on demo that walks you through every step of launching and customizing your online store.
If you want a practical guide to launching or optimizing your online business, this session is worth your time.
9. Grow and Scale Your Small Business with AI-Powered Agents
Featured speakers: Andrew Russo, Salesforce Architect, BACA Systems, Noah Macia, Product Marketing Manager, Salesforce, and Allison Williams, Senior Associate, Product Marketing Manager, Salesforce
Webinar: Grow and Scale Your Small Business with AI-Powered Agents
Growing a small business is exciting. But it’s also a constant balancing act. You need to bring in more customers, close more deals, and provide great service, all while keeping operations running smoothly. The challenge? Scaling without overloading your team or adding headcount you can’t afford. That’s where AI agents can help. These are intelligent systems that autonomously complete tasks and make decisions to improve efficiency. They can handle repetitive work and assist teams in delivering faster, more personalized customer experiences.
This webinar dives into how Agentforce can help small businesses do more with less. Industry experts will break down real-world use cases, showing you how Agentforce automates sales and service processes to drive efficiency. Here’s what you’ll take away:
- Explore the most impactful ways to use Agentforce for sales and service
- Watch a live demo to see how Agentforce automates tasks in real time
- Hear from a real business using AI-powered agents to scale
- Learn how to drive growth while keeping operations smooth and efficient
If you’re looking for ways to grow without burning out your team, this session is for you.
10. Become AI Ready: How Small Businesses Can Use AI to Work Smarter and Grow Faster
Featured speakers: Jenn Sei, SMB Product Marketing Manager, Salesforce and Marcus Conway, Solution Engineer, Salesforce
Webinar: Become AI Ready: How Small Businesses Can Use AI to Work Smarter and Grow Faster
AI is moving fast. If you’re running a small business, it can feel like everyone’s talking about it but no one’s showing you how to actually use it. The good news is, you don’t need a tech team or a big budget to start seeing results. What you really need is a clear idea of what AI can do for you and a few practical steps to get started.
That’s exactly what this webinar is here to help with. You’ll learn what being AI-ready truly means and how to spot the right starting points for your business. Salesforce experts Jenn Sei and Marcus Conway will walk you through real examples and easy-to-follow advice you can put to use right away. Here’s what you’ll walk away with:
- Simple ways to start using AI in your daily operations
- Real use cases showing how AI helps small businesses save time and grow
- Tips on building the right foundation to support AI tools
- Guidance on which AI tools make the most sense for your business
If you’re wondering how to bring AI into your business in a simple, manageable way, this session will give you the clarity and confidence to move forward.
11. Simplify Your Business Processes: Low-Code Integration for Small Business Success
Featured speakers: Paty Riquelme, Director, Product Marketing, Salesforce and Anand Rohra, Director, Product Management, Salesforce
Webinar: Simplify Your Business Processes: Low-Code Integration for Small Business Success
When your tools don’t work together, simple tasks become time-consuming. You spend hours fixing mistakes and jumping between apps just to keep things running. Low-code integration changes that. It helps you connect systems like your CRM, finance tools, and support platforms without needing to code or rely on IT. With just a few clicks, your apps sync up and your workflows get smoother.
In this on-demand webinar, Salesforce experts show you how to simplify your processes using low-code tools from MuleSoft. You’ll see how easy it is to connect popular systems like Jira and NetSuite in just a few clicks. They’ll also walk through real examples of how small businesses use these tools to save time, reduce errors, and get more done with less effort. Here’s what you’ll learn:
- How to connect your systems without writing code
- Ways to streamline operations using low-code and AI
- A step-by-step demo of how to integrate tools like Jira and NetSuite quickly and easily
If you’re tired of clunky systems that don’t talk to each other, this session gives you a faster, simpler way forward.
12. How to use Slack and Salesforce to win new deals and deliver better customer service
Featured speakers: Alana Cutler, Sr. Director, Product Management, Salesforce, Brett Grossfeld, Sr. Manager, Product Marketing, Salesforce, and Ross Gordon, Sr. Manager, Product Marketing, Slack
Webinar: How to use Slack and Salesforce to win new deals and deliver better customer service
As your business grows, so do the conversations, questions, and moving parts. Suddenly, you’re switching tabs all day, missing updates, and wondering why it takes so long to close a deal or resolve a simple issue. Sound familiar?
In this upcoming webinar, Salesforce and Slack experts Alana Cutler, Brett Grossfeld, and Ross Gordon will show you how to bring clarity and speed back into your business. You’ll learn how to use Starter Suite and Slack together to simplify sales and service workflows, and collaborate in real time. Here’s what you’ll take away:
- How Starter Suite helps you manage sales and service in one easy-to-use platform
- Why Slack is the secret to faster teamwork and quicker decisions
- How to use Slack channels inside Starter Suite to keep context and conversations in sync
- Real examples of small teams using these tools to grow without the chaos
If you want to streamline how your team works and delivers for customers, this session is worth your time.
Just get started.
No matter where you are on your journey as a small business owner, you can get started with Starter Suite — the all-in-one AI CRM your SMB needs.
Learning is just the first step. Now, take action
Learning is just the beginning. What you do next is what really counts. Free webinars give you valuable insights, fresh ideas, and expert advice, but none of that matters if it stays in your notes. With an AI CRM, you can turn those insights into impact for your business. Starter Suite is an all-in-one CRM that brings your sales, marketing, service, commerce, and productivity tools together. It’s quick to set up and easy to use. So you can work smarter, move faster, and see results from day one. Plus, it helps get your data AI-ready, so when you scale, you’re set up for success.
Start your journey with Starter Suite today. Looking for more customization? Explore Pro Suite. Already a Salesforce customer? Activate Foundations today to try Agentforce.
AI supported the writers and editors who created this article.
