We’re all standing on the edge of a $6 trillion opportunity. This isn’t just hype; it’s a reflection of the immense potential unlocked by the convergence of AI, data, and the unified Salesforce Platform. To truly seize this moment, Salesforce partners need the right support and infrastructure to effectively leverage these powerful forces. That’s why Salesforce is actively building the tools and resources that partners need to capture in this market. These tools focus on empowering app builders with advanced platform capabilities, accelerating their time-to-market with streamlined strategies, and cultivating a dynamic community that fuels growth and collaboration.
The recent Agentforce Tech Partner Summit in San Francisco highlighted something important: the momentum behind building on the Salesforce platform is undeniable. That event showcased the value that Salesforce technology can bring to partners. Salesforce provides the essential tools and infrastructure that allow partners to build innovative solutions, fostering a collaborative environment where everyone benefits. This shared foundation leads to the development of specialized applications that not only enhance the core Salesforce experience, but also drive growth and diversity within the ecosystem, ultimately delivering valuable, integrated solutions to customers. To give you a clearer picture, let’s look at three key ways the Salesforce platform supports partner success: its unique platform advantages, its streamlined go-to-market approach, and the robust partner community itself.
Reason #1: Salesforce Platform Advantage: Build Fast, Innovate Freely
When partners build on the Salesforce platform, there’s a clear advantage: the house is already built. In other words, Salesforce handles the complex infrastructure, letting partners focus solely on designing and decorating the interior – the applications. This means partners skip the heavy lifting, accelerate deployment, and concentrate on innovating and delivering exceptional customer experiences. This translates to tangible benefits (source: Valoir 2022):
30% faster time-to-market for app components
- 22% reduction in IT costs
- 29% increase in platform flexibility, 30% faster automation
- 26% improvement in overall efficiency
This streamlined development environment becomes even more powerful with the advancements we’re seeing in Agentforce, a key component of our unified platform. As we discussed, Agentforce allows partners to bypass the expensive and complex process of building AI solutions from scratch, providing access to our robust tooling and resources. And with the Salesforce Spring ‘25 release, we’ve taken this a step further with the introduction of Agentforce 2dx.
Agentforce 2dx lets AI agents act more independently, meaning they can proactively engage with users, respond intelligently to real-time data, and offer more interactive experiences. Plus, we’ve added new AI-powered tools that make it easier for developers to build and test these agents, allowing for faster deployment of sophisticated automation solutions. In essence, the platform’s efficiency, combined with Agentforce’s AI capabilities, allows our partners to build faster and innovate more freely. Within the Partner Community, you’ll also find the latest product updates specifically for partners, ensuring you have the latest information on platform advancements.
This powerful platform, combined with our evolving go-to-market model, is a direct investment in partners’ success.
Agentforce Partner Guidebook
Your step-by-step resource for launching Agentforce.
Reason #2: Accelerated Go-to-Market: Reach Customers Faster
In addition to a powerful platform, Salesforce partners are able to reach a significant market of over 175,000 users through AppExchange, the leading cloud enterprise marketplace. With over 91% of Salesforce customers using AppExchange, partners have a platform to build and grow their businesses. AppExchange launched over 20 years ago and has grown to over 9,000 partners with 13 million installs. And now, Salesforce has introduced AgentExchange, so partners can build and monetize agentic AI components.
AgentExchange is a dedicated marketplace that allows partners to list and market their Agentforce actions, topics, and templates, enabling customers to discover, try, buy, and install partner solutions seamlessly. With over 4,000 customers already adopting Agentforce, the AgentExchange provides direct access to a rapidly growing market.
Beyond AgentExchange, we’re dedicated to providing comprehensive support to help partners bring Agentforce solutions to market. To accelerate time to market and lower the barrier of entry, we’re providing a free security review for Agentforce application packages. This limited-time offer allows partners to bring innovative solutions to market faster, ensuring compliance and security while capitalizing on the current AI momentum. This gives partners a chance to bypass traditional hurdles and capitalize on the current AI momentum, reaching customers faster.
Additionally, soon to come this summer, Agentforce will be OEM-ready. Partners will be able embed agentic experiences directly into their applications with a consumption-based monetization model.
Subscribe to Partner Communications
Get the latest on events, product updates, go-to-market resources, and personalized news straight to your inbox.
Reason #3: Powerful Ecosystem: Collaboration Drives Success
Beyond the robust platform and innovative go-to-market tools, a crucial advantage of building on Salesforce is our powerful ecosystem, a vibrant network we call Partnerblazers. Imagine tapping into a global community of 20 million Trailblazers, the passionate users and professionals driving customer success. This includes 271,000 certified experts within 9,000 System Integrator companies – on-the-ground support ready to collaborate and amplify your success through shared knowledge.
Partnerblazer is the dedicated community where Salesforce partners – consultants, ISVs, tech partners, and system integrators alike – connect, learn, and celebrate innovation and expertise together. Whether you’re an established player or aspiring to join the Salesforce partner ecosystem, becoming a Partnerblazer unlocks always-on resources to cultivate valuable skills and forge essential connections within this dynamic network.
To fully leverage this incredible community and manage your business effectively, partners need to be active within the Partner Community. Log in to collaborate with fellow partners, stay up-to-date on the latest Salesforce news and updates, and access essential resources. And there’s more exciting additions coming to the Partnerblazer community later this year including a mentorship program, peer-led awards recognizing accomplishments, and in-person networking opportunities at key industry events.
Our commitment to partners’ growth is unwavering. We’ve laid the foundation with a robust platform, streamlined go-to-market tools, and a dynamic community—all designed to empower innovation. This is more than just a platform; it’s a partnership. We invite partners to be part of this transformative journey, and build the next generation of AI-driven solutions on the Salesforce Platform. Don’t miss out on important updates! Subscribe to Partner Communications to stay connected.
