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What’s Bringing Sales Leaders in ASEAN Back to Salesforce?

In an era of relentless change and digital transformation, it’s not often that professionals — especially senior leaders — choose to return to a former workplace. Yet, across Salesforce ASEAN, that’s precisely what’s happening. Leaders like Paul Baptist, Daisy Santosa, and Heather Mao have each

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Colorful, flat illustration of two people in profile talking to each other, representing conversation design. There are different styles of speech bubbles floating between them.

What is Conversation Design for AI?

Humans innately know how to communicate. So, when they participate in a conversation, they understand how to take turns talking. In that exchange, people expect a familiar and predictable flow. They don’t have to know anything about linguistics or conversation design to interact with other

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[Illustration] An AI agent high-fives a female customer service rep.

Designing Humane AI: The Rise of Agentforce

AI is reshaping the workforce, but the rise of Agentic AI — systems that take action, not just respond — brings new challenges. These tools are already transforming customer service roles — streamlining layers of decision-making, requiring new skill sets from teams, and demanding careful

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Customer Service Workflows: A Complete Guide

A customer service workflow is the process a business establishes to handle customer questions and problems. It’s crucial to have one in place to meet the pressures of resolving issues quickly and keeping service levels high. Our research finds that 77% of service professionals feel

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An illustration showcasing a business man walking up 5 steps with an arrow pointing upward showing growth through the 5 business stages.

The 5 Stages of Business Growth To Build Success

From startups to industry giants, every small or medium-sized business (SMB) goes through key growth stages. Each phase brings challenges to overcome and opportunities to seize. But here’s the truth most business guides don’t tell you — the tools and approaches that helped you succeed

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