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[Illustration] A customer service rep works with an AI agent in a contact center

Redefining Service Roles with AI: A Leader’s Guide

AI is changing customer service — just not in the sensational way some headlines would have you believe. It’s not about completely replacing people or shutting down contact centers. Instead, Agentic AI like Agentforce is steadily transforming how the work gets done — shifting roles,

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Salesforce for Education: Managing Student Relationships with CRM

Higher education institutions face increasing challenges in managing student engagement. U.S. college enrollment declined by approximately 4% between fall 2020 and fall 2023, with persistence and retention costs rising significantly. At the same time, the global higher education CRM market was valued at roughly $2.8 billion

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Why Choose a Sales Apprenticeship at Salesforce

Come along as we interview Salesforce Account Strategist and former Sales Apprentice, Daniel Ward, on his journey into tech sales. In your own words, describe what tech sales is? Sales in the tech & SaaS sector is a complex process that involves guiding customers through

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