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[Illustration] A customer service rep works with an AI agent in a contact center

Redefining Service Roles with AI: A Leader’s Guide

AI is changing customer service — just not in the sensational way some headlines would have you believe. It’s not about completely replacing people or shutting down contact centers. Instead, Agentic AI like Agentforce is steadily transforming how the work gets done — shifting roles,

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Salesforce for Education: Managing Student Relationships with CRM

Higher education institutions face increasing challenges in managing student engagement. U.S. college enrollment declined by approximately 4% between fall 2020 and fall 2023, with persistence and retention costs rising significantly. At the same time, the global higher education CRM market was valued at roughly $2.8 billion

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Why Choose a Sales Apprenticeship at Salesforce

Come along as we interview Salesforce Account Strategist and former Sales Apprentice, Daniel Ward, on his journey into tech sales. In your own words, describe what tech sales is? Sales in the tech & SaaS sector is a complex process that involves guiding customers through

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[Illustration] A manager and an AI agent review unified data in a contact center.

4 Contact Center Trends: Humans and AI in Action

When AI agents first hit the scene, some companies rushed to replace humans in the contact center, convinced AI could do it all. But it didn’t take long to realize they’d overestimated what AI could do and underestimated the power of people. What they actually

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How to Pass the Salesforce Certified Administrator Exam on Your First Try

The Salesforce Certified Administrator Exam empowers professionals to harness Salesforce’s full potential, ensuring organizations streamline CRM operations and drive growth. Recognized as the industry’s premier credential, this Salesforce admin certification covers security and access controls, data management strategies, workflow automation, reports and dashboards, and platform

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A man takes notes on a laptop as a robot instructs him on AI skills on a larger screen.

How You Can Improve Your AI Skills in 6 Hours

If you’ve read an article, turned on a TV, or listened to a podcast recently, there’s a good chance artificial intelligence (AI) was mentioned. (It’s also likely that AI was used to research, write, or create that content.) AI isn’t only changing the media we

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