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Connections 2025: Shining a Light on Unified Commerce

As Connections 2025 wraps up, the buzz around Commerce Cloud has been electric. Every summer, Salesforce Connections brings together the brightest minds in commerce and marketing for a few days of learning, networking, and idea sharing. But let’s not forget the fun—there’s plenty of that

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9 Steps to Mitigate Agent Misunderstandings 

Agentforce is a platform for building trusted AI agents for the enterprise. But when one leading global consulting firm started their implementation, they hit a snag. Jargon, acronyms, and other institutional knowledge weren’t being interpreted by the agent as expected. Queries like, “Who’s the KSDM

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Two Small business owners building out its brand identity with the team on a table with charts and a whiteboard.

How to Build a Brand (Tips, Tools, and Steps to Thrive)

When was the last time you “Venmo’d” a friend instead of saying you’d send money, or told someone you’d “Uber” somewhere instead of booking a ride? That’s the magic of effective brand building. These businesses didn’t just create products — they became verbs in our

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AI Meets WhatsApp in Dynamics 365

AI Meets WhatsApp in Dynamics 365

Sam handles dozens of customer chats daily. Before AI, he manually scrolled through message threads, checked records, fixed grammar, and guessed emotional tone. Now? A chat pops up. The sentiment is already analyzed. The entire chat + CRM record is summarized. A rephrased, polished reply

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LLM Data Masking: Silver Bullet or Double-Edged Sword?

If you’ve used Salesforce’s generative AI tools at work, chances are that data masking was working diligently in the background to safeguard your company’s sensitive information. This crucial piece of security infrastructure automatically swaps out personally identifiable information (PII) and other protected data with fictional

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