Blog

Illustration showing TAM SAM SOM growth method through a small business floating above the globe with dollar sign balloons.

Made Simple for Growing Businesses

What do TAM, SAM, and SOM have in common? They all have your market in mind for growing your business. The size of a potential market is a key consideration in many business decisions. It can determine how much product to make, how much to

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Manage Duplicate Data

Manage Duplicate Dynamics 365 CRM Data

Merging duplicate records in your CRM can feel like a trade-off: either keep one version and lose the rest, or manually copy-paste critical data field by field. Notes get overwritten, preferences disappear, and numeric totals get misreported. If you’ve ever tried to detect and merge

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Five Stages of Agent and Application Lifecycle Management

Building AI agents and apps is exciting — but it’s also complex, especially when you’re balancing speed, innovation, and security. Business leaders want quick wins. Your IT team is focused on building responsibly, staying compliant, and scaling sustainably. If this tension feels familiar, you’re not

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End of my MVP journey

It is said that all good things must come to an end. I did not apply for renewal [1] for the Microsoft MVP award, and as a result, I will no longer be part of the program as of the end of June 2025. Why

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Image shows a cloud with a lock in the sky.

Introduction: Your Trust is Our Foundation

At Salesforce, trust is our #1 value. We understand that our customers’ success depends on the security of their data. That’s why in addition to our ongoing internal security assessments, we continuously invest in rigorous security research through external initiatives, leading to continued proactive product

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