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Why Email Unsubscribe Rates Are on the Rise

The email subscriber inbox has undergone some fairly drastic changes in the last year or so. From the introduction of tabs in the popular Apple mail solution to AI summaries across a number of mailbox providers (MBPs) such as Gmail, Yahoo, Apple and Android mail,

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How to Redefine the Loyalty Program Value Exchange

Today’s consumers expect personalized, seamless, and flexible reward experiences that feel valuable and immediate. According to a study by McKinsey & Company, they want rewards that feel relevant and timely, not generic and delayed. For brands, delivering these experiences drives deeper engagement and also unlocks

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Empower Your Mission: A Guide to Salesforce for Nonprofits

Nonprofit organizations face a unique set of challenges. From managing donors and volunteers to driving fundraising campaigns and ensuring transparency, efficiency is critical. In today’s digital-first world, nonprofits are increasingly turning to technology to simplify operations and expand their impact. This is where Salesforce Nonprofit

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Man in harness cleaning data from a wall of numbers

5 Ways To Clean Your Data for AI Agents

Bad data costs companies good money — especially if that data’s fueling AI.  How much are we talking about? A 2024 survey by data integration company Fivetran found that artificial intelligence (AI) trained on inaccurate, incomplete, or low-quality data can cost large businesses 6% of

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What Are Salesforce Development And Integration Services?

Salesforce Development Services and integration solutions are redefining the way organizations achieve agility, efficiency, and scalability in today’s digitally driven marketplace. As technology advances and businesses compete to deliver seamless customer experiences, integrating Salesforce into the existing IT landscape is vital for staying ahead. Reliable

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Top Benefits of Einstein AI Integration for Sales & Service Teams

Einstein AI Integration Benefits for Sales & Service Teams

Salesforce Einstein AI is reshaping the landscape of sales and service teams. In 2025, over 80% of CRM-using enterprises are expected to leverage AI capabilities like Einstein in their workflows. Companies using Einstein report up to 35% faster case resolution for service teams and an

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