If ERP keeps your operations stable, CRM keeps your relationships warm. During business interruptions – product delays, service downtimes, or even global emergencies, CRM ensures consistent customer communication and trust. How CRM Adds Continuity: Centralizes customer interactions across sales, service, and support Enables personalized communication
This article is sponsored by Invoiced by Flywire. Enterprise resource planning (ERP) systems help organizations handle core duties such as managing general ledgers, purchasing, sales orders, and keeping company data consistent across processes and transactions. But when it comes to optimizing accounts receivable (A/R), they often
Agentic AI is here, and it’s transforming how marketers work and reshaping how organizations deliver audience experiences. Unlike traditional AI, which is reactive and dependent on humans for its next action, agentic AI takes initiative. It can launch campaigns, optimize customer journeys, write, and even
In this review of the Microsoft Power Platform blogs: Power Platform admin center: classic retires September 3, 2025 – here’s what you need to know How to batch files and list items in SharePoint Online in Power Automate Adding sales accelerator items to a model-driven
In the current digital age companies generate huge amounts of data each and every day. However, the majority of this data remains scattered across various platforms, departments, tools, and platforms which results in what’s commonly called “data islands.” These gaps prevent businesses from having a
I can already tell that this company is going to challenge and progress my career weekly (if not daily). Salesforce EMEA is a melting pot of fabulous cities, cultures, and communities. From our headquarters in Dublin, the community branches throughout the continent from Madrid to
The days when websites were just digital business cards and social media was an afterthought are gone. Business models that worked five years ago are becoming as outdated as fax machines in a chatbot world. Small and medium-sized businesses (SMB)s thrive on adaptability, and those
Imagine stepping into the heart of San Francisco, surrounded by the towering skyscrapers and the buzz of innovation. For Bailey Williams, a Computer Science student at Pomona College, this became a reality as he embarked on a transformative journey with Salesforce’s pre-internship program – Futureforce
Migrating data to Salesforce is a crucial step for businesses transitioning from legacy systems or consolidating multiple data sources into one powerful CRM. Done right, it enables seamless operations, accurate reporting, and better customer insights. Done poorly, it can lead to data loss, duplication, or
Many companies consider the period from October to December as their peak season for email campaigns, where they will try to reach as many customers as possible to drive revenue. Every business is different, though. Your peak season may be tied to a semi-annual sale,
