
Stop Trying to Market to Everyone: Focus on the ‘Moveable Middle’
Finding a responsive audience for your brand is one of the toughest puzzles to crack in marketing. The traditional approach of targeting a wide audience through various channels may
Finding a responsive audience for your brand is one of the toughest puzzles to crack in marketing. The traditional approach of targeting a wide audience through various channels may
Not all agents are the same, especially when it comes to enterprise tasks Building AI agents for CRM is much more than deploying a Large Language Model (LLM). An
Imagine an e-retailer struggling to personalize the online experience for its loyal in-store customers. With Salesforce Data Cloud’s Real-time Identity Resolution, as soon as an offline customer browses the
Entrepreneurs and small and medium-sized business (SMB) owners like you have many decisions to make while starting a business. Should you go for a Limited Liability Company (LLC) or
[Image credit: Nishit Raj Jain / Salesforce] While standing at a professional crossroads, Nishit chose curiosity over comfort and took the road less travelled. And it paid off. Back
Not all agents are the same, especially when it comes to enterprise tasks Building AI agents for CRM is much more than deploying a Large Language Model (LLM). An
In an era where every enterprise thrives on intelligent insights, the ability to unify, activate, and reason on your most critical business data is paramount. For years, Salesforce has
They say you’re the average of the five people you spend the most time with and in business, that couldn’t be more true. Every person you hire shapes your
Rush University System for Health is a top-ranked academic health system in Chicago, dedicated to delivering high-quality care across its hospitals, clinics, and outpatient services. Focused on innovation, equity,
If you’ve worked in business or tech, you’ve probably heard about Salesforce. It’s not just a buzzword—it’s the backbone for customer management in countless companies. Salesforce helps businesses keep