Top 10 Salesforce Features you Should Know in 2023

Since Salesforce has been assisting businesses in creating customer databases for more than 20 years, any organization looking to automate and manage its business workflow is aware of its value and necessity in the market.

CRM (customer relationship management) systems from Salesforce are well-known for two key reasons: adaptability and robustness. As new Salesforce trends and technologies emerge and are constantly updated, the platform is also becoming a more essential and widely available tool in the market.

The year 2023 is close at hand, and like everything else, Salesforce Consulting Partners has improved its approach to doing business by providing customers with options for Salesforce data transfer and expanding its reach into numerous new global sectors.

In light of this, it is crucial that our industry adopt tools and technology as we look ahead to 2023. COVID-19, which was a watershed moment for businesses to recognize the importance of digital transformation, is one of the precise causes of this evolution.

Despite Salesforce’s popularity, many people are still unaware of the benefits of incorporating Salesforce CRM platform services into their operations. The cause could be due to a lack of knowledge or an inability to integrate new platform capabilities that help users overcome operational challenges.

To assist you in getting started with Salesforce, here are a few trends to look out for in 2023 that will help businesses achieve better results while directly increasing annual revenue. So let’s get started!

2023’s Top Salesforce Features to Watch:

1. Slack First Customer 360:

Following the worldwide pandemic, portal use increased, particularly among governmental organizations. Businesses can operate digitally using collaborative platforms without jeopardizing their critical operational procedures. They have also provided a common forum for communication and networking for specialists from all over the world. Several Salesforce solution partners purchased Slack earlier in 2020 in response to this trend, elevating it to the top of the platform’s list of priorities. Salesforce has decided to make work easier for companies all over the world with SlackFirst Customer 360 in response to companies using hybrid workspaces and remote working.

Users of SlackFirst Customer 360 can connect, collaborate, and carry out business processes using Salesforce and other Slack-compatible products and services. The platform enables multiple departments, particularly those involved in sales, marketing, and services, to collaborate on channels that provide a centralized customer experience. Users can use the Salesforce and Slack interfaces to automate routine business tasks, making work simpler, more adaptable, and more precise.

2. Salesforce Health Cloud 2.0:

Through Health Cloud, a Salesforce partner entered the healthcare industry. A variety of healthcare professionals and medical institutions used the CRM platform to streamline their processes and provide unique patient experiences.

Following the COVID-19 epidemic, Salesforce implemented a number of improvements to the Health Cloud, which culminated in Salesforce Health Cloud 2.0.  These improvements were made in response to the changing needs of healthcare facilities and patients. Because the new CRM systems are up to date with the post-COVID environment, users can provide patient care while fighting the global pandemic. Improved vaccine management, contract tracing, and other health assessment capabilities are among the platform’s features.

Salesforce Health Cloud

Following the COVID-19 epidemic, Salesforce implemented a number of improvements to the Health Cloud, which culminated in Salesforce Health Cloud 2.0. These improvements were made in response to the changing needs of healthcare facilities and patients. Because the new CRM systems are up to date with the post-COVID environment, users can provide patient care while fighting the worldwide pandemic. Among the platform’s features are improved vaccine management, contract tracing, and other health assessment capabilities.

Salesforce’s Dreamforce 2021 event uses Health Cloud 2.0 and Dreampass to keep attendees secure by enabling COVID-19 security logs for each guest. The new customer relationship management solution enables users to manage immunization records, test providers, and make targeted contacts. SalesforceHealth Cloud 2.0 enables healthcare organizations to provide patients with individualized and hybrid healthcare experiences, as well as value-based treatment, from any location.

3. Salesforce Flow Orchestrator:

Workflows have become more complex and diverse over time, necessitating automation to achieve the desired results. The likelihood of errors, lost revenue, low customer satisfaction, and avoidable delays rises as business expansion restricts the number of papers.

Salesforce created Flow Orchestrator to address all of these issues. Salesforce administrators can configure, install, and automate business processes more quickly with Salesforce Flow Orchestrator. This device automates workflows through clicks rather than programming. Salesforce Flow Orchestrator enables users to automate and improve individual experiences by providing extra features that increase the impact of business activities.

Flow Orchestrator

By incorporating orchestrators into their file pages, Salesforce users can provide their clients with adequate context. Furthermore, Salesforce administrators can keep track of and streamline a variety of flows to achieve corporate goals.

4. Hyperforce:

Thanks to Hyperforce, businesses from all over the world can take advantage of the public cloud’s capabilities. This cutting-edge next-generation infrastructure design combines public cloud partners, utilising common tools, software development processes, deployment patterns, and security procedures to enable businesses to quickly expand and meet local data storage needs.

Hyperforce

Data may be stored in a specific region to meet legal and compliance requirements specific to a company’s or industry’s business or industry. Regional cloud architecture improves user experience by enabling better in-country performance and faster routes between end users and data centres.

Salesforce can expand more quickly due to the flexibility and effectiveness of the public cloud, and Hyperforce significantly reduces deployment times by allowing resources to be easily and quickly deployed on the public cloud. Now, what used to take months can be completed in a matter of weeks or even days.

Hyperforce’s initial phase is currently being implemented. Salesforce CDP is live on Hyperforce in the US and Germany, but only India and Australia currently offer Salesforce Core Services. More information about Hyperforce will be released in the coming months, as Salesforce plans to have it operational in 16 countries by the end of 2022.

Hyperforce’s initial phase is currently being implemented. Salesforce CDP is live on Hyperforce in the US and Germany, but only India and Australia currently offer Salesforce Core Services. More information about Hyperforce will be released in the coming months, as Salesforce plans to have it operational in 16 countries by the end of 2022.

5. AI-powered robotic process:

With time, machine learning and AI (artificial intelligence) have become more well-known and significant. These new technologies enable digital tools and platforms to sense and interpret data in the same way that humans do. People might work more quickly and accurately as a result of not performing the same tasks repeatedly.

Salesforce has used Einstein to enter the AI and machine learning fields. It might be possible to predict customer behaviour and obtain insightful information by utilizing Salesforce Einstein’s large datasets and predictive analytics. The importance of Einstein Analytics will only grow in the coming years.

With the help of Salesforce Tableau connectors, businesses could use business intelligence and analytics leveraging AI and machine learning in conjunction with the CRM platform.

Furthermore, AppExchange partners are encouraged to provide products that improve Salesforce Einstein’s ability to streamline and optimize business processes.

6. Blockchain is a Hot Topic on Salesforce:

In 2022, blockchain technology will attract a lot of attention. The blockchain, on the other hand, can be used for a variety of purposes other than cryptocurrency. Customers can fully leverage technology by disseminating verified data across a secure network of Salesforce customers and other third parties via Salesforce’s low-code platform.

Blockchain

With the help of the Salesforce blockchain, customers can create procedures, applications, and blockchain networks. The main goal of implementing this technology is to make it easier for a wide range of parties to gain secure access to and exchange data.

Optimizing blockchain technology, on the other hand, would help businesses save money and time by capturing, storing, and validating data from multiple network partners.

7. Integration of Data and Systems:

Customers have come to expect seamless and connected experiences because they reveal information at various points in their customer relationships.

According to the most recent Salesforce Connected Customer research, however, only half of the businesses can tailor their interactions based on prior contacts.

Today, data is stored in a variety of clouds, and many businesses use Salesforce to connect to other platforms. As a result, the company’s various departments are scrambling to better understand and connect with their clients.

Salesforce is continuously seeking ways to improve its customer 360 platforms so that companies can provide data-driven, specialized solutions. The platform that connects Commerce Cloud, Salesforce Marketing Cloud, and Salesforce Service Cloud provides a unified view of the customer journey.

Customer 360 also enables businesses to provide contextualized and personalized experiences, as well as smarter decision-making, by integrating with MuleSoft Inc.’s web-based integration platform. Recent updates also enable extensive audience segmentation, data unification, and consent management, among other things.

Some time may be required to remove the barriers of separate data and provide a seamless customer experience across all channels. A Salesforce product development strategy focused on integration, on the other hand, may result in a CRM tool ROI that is higher than expected in the future.

8. CRM Solutions for Advanced Industries:

Salesforce is used by companies in manufacturing, media, retail, and finance. Because it has concentrated on particular business verticals, the cloud-based software provider has made it clear that it intends to provide solutions that are more specialized and tailored to customer demands. Salesforce wishes to expand its CRM and cloud capabilities with industry-specific depth.

In an effort to strengthen the company’s position in particular industries, recent updates to the Salesforce Financial Service Cloud were released. The CRM solution provider solidified its position as a healthcare participant by announcing the launch of its Health Cloud at Dreamforce 2018.

A growing number of pre-installed apps, solutions, and consultants are available through the Salesforce AppExchange to assist clients in customizing Salesforce for their specific needs.

9. Cloud-based Marketing:

You can’t market to website visitors if you don’t know who they are. You should also avoid sending them personalized information simply because you don’t know what they want.

As a result, Salesforce created the Marketing Cloud to assist you in focusing on your customers. Data management, the customer journey, pre- and post-insights, customer engagement, and multi-channel project execution are among the features provided by this platform.

Salesforce Marketing Cloud allows you to manage mobile, SMS, and push alerts, as well as email and advertising campaigns, among other things. By using Journey Builder to create automated multi-channel excursions, you can provide your customers with a personalized experience.

Because of its extensive third-party integration capabilities, you can collect data from a variety of sources and gain deeper insights.

10. Personalization:

In today’s world, having a product that is easy to obtain is insufficient. Businesses operate according to their own standards and expectations. They want to change the product’s features and layout to meet their needs. As a result, Salesforce customization options are limited.

It is time for businesses to focus on improving their CRM platforms. A skilled Salesforce consulting partner will be required to ensure that everything is in line with your business vision.

Choosing the right consulting partner will help you achieve your objectives while also saving you time in the long run.

It’s now your turn:

It’s critical to keep an eye on these Salesforce advancements as 2023 draws closer. Cloud-based systems and automated solutions will become more common in the workplace over time. To get the most out of your CRM, stay ahead of the game, and be prepared for the newest Salesforce developments in 2023, it’s ideal to work with a Salesforce solution partner.

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