
B2B Personalization Is Broken – Here’s How to Fix It
The B2B buying experience is no longer about email blasts, PDF pitch decks, and a one-size-fits-all follow-up from sales. Buyers are smarter, journeys are messier, and expectations are higher

The B2B buying experience is no longer about email blasts, PDF pitch decks, and a one-size-fits-all follow-up from sales. Buyers are smarter, journeys are messier, and expectations are higher
Permission sets are a vital metadata type that provides users additional access to different tools and features beyond what their profile allows. Managing user access and permissions is a

Some of the biggest startups today had one thing in common before they became wildly successful: they all started in an incubator. Yes, even the most brilliant business ideas

When we launched Agentforce on Help in October 2024, our goal was to set the standard for world-class, agentic service. Agentforce on Help is an AI agent that supports
In today’s digital era, Salesforce has become the go-to customer relationship management (CRM) platform for businesses worldwide. Whether you’re managing customer data, automating workflows, or optimizing your company’s processes,

How much of your business is automated? According to our latest Small and Medium Business Trends report, 65% of customers expect businesses to adapt to their fast-paced needs, yet

Delivery doesn’t usually make headlines — but it quietly makes everything else possible. It’s where strategy meets execution, and increasingly, where Artificial Intelligence (AI) meets impact. And that is

When it comes to protecting sensitive data, most people think about encryption, access controls, and login security. But one of the simplest ways sensitive information can be unintentionally exposed,

Despite healthcare being one of the fastest-growing sectors, projecting 1.9 million annual openings from 2023 to 2033, and offering a median annual wage significantly higher than other occupations—$83,090 compared

Finding a responsive audience for your brand is one of the toughest puzzles to crack in marketing. The traditional approach of targeting a wide audience through various channels may






